02 March 2020

First Wave of Power Station Retailers Announced

Battersea Power Station announced today the first line-up of UK and international retail and leisure brands set to open their doors in the iconic Grade II* listed building when it launches in 2021:

  • Luxury fashion house Hugo Boss
  • 15,000 sq. ft flagship store for Japanese casualwear giant, Uniqlo
  • Elegant perfumery and candlemaker, Jo Malone London
  • Internationally renowned, MAC Cosmetics
  • British beauty powerhouse, Space NK
  • New York apothecary, Kiehl’s Since 1851 One of the UK’s largest Swiss watch luxury retailers, Watches of Switzerland, with
  • Rolex as lead brand
  • Emerging British eyewear brand, Finlay & Co
  • Royal Selangor, Malaysian pewter craftmanship
  • Operator behind Olympic Studios and The Cinema at Selfridges, Archlight Cinema will open their second venue at BPS

 

These new lettings follow hot on the heels of the recent announcement that boxing Heavyweight World Champion, Anthony Joshua’s BXR London gym has chosen Battersea Power Station as the location for the brand’s expansion after the original BXR gym opened in Marylebone. 

As well as being home to the Battersea Power House, a unique collection of new event spaces in partnership with Camm & Hooper, which will host an array of cultural, fashion shows and music events for thousands of people, there will also be a one-of-its kind glass lift, which will travel up the inside of one of the Power Station’s iconic chimneys, becoming a viewing platform as it emerges out of the 109m summit.

The retailers are set to bring a new energy to the heritage landmark, setting up shop in the two Turbine Halls. Turbine Hall A, which was built in the 1930s and evokes the Art Deco glamour of the era, will be home to the premium collection of brands, and Turbine Hall B, which was completed in the 1950s, and has more of a brutalist, industrial look and feel, will house an eclectic range of more contemporary fashion brands.

Once open, the Power Station will be home to over a hundred established, luxury and emerging retail, food and leisure brands, providing a space for new, unique concepts and creative designs that will complement the host of shops and restaurants already open at Circus West Village, the first chapter in this redevelopment. Following on from the success of Archlight Cinema’s first outpost which opened in Circus West Village last year, the boutique cinema operator has now chosen the Grade II* listed building as the location for its second venue.

Approximately 70% of the total commercial space within the Power Station is now let, including Apple’s London Campus and No18, with more than 45% of the retail and leisure floorspace exchanged or under offer.

With the Northern Line being extended to give this new area of London its very own Zone 1 Underground station, which is also due to open in 2021, Battersea Power Station is expected to draw visitors from across London and the globe becoming one of the capital’s most visited destinations. It will also be the go-to place for South West London, boosting the local economy and creating over 17,000 jobs.

Battersea Power Station is one of Europe’s most iconic regeneration projects and is being delivered across several phases. Circus West Village opened in 2017 and is now a thriving hub of independent restaurants, cafés, bars as well as leisure offerings including The Turbine Theatre, Birdie’s Crazy Golf, Boom Cycle and Archlight Cinema. Along with the thousand or so residents living in this first chapter, over three million people have visited in the last year to experience the wide range of festivals, markets and children’s activities on offer all year round.

 

Simon Murphy, Chief Executive Officer at Battersea Power Station Development Company (BPSDC), said:

“We are delighted to be partnering with these exciting brands which set the tone for our retail and leisure offering inside the Power Station. On behalf of our Malaysian shareholders we are delivering a destination for our local community as well as London and far beyond. We enter 2020 with a very strong pipeline of retail and leisure brands intending to make the Power Station their home, which we will announce over the course of the year as we begin counting down the days to the opening of this historic landmark in 2021.” 

 

Sam Cotton, Head of Retail Leasing at BPSDC, said:

“We have an unprecedented opportunity to create something truly special within the walls of Battersea Power Station. We are focused on partnering with successful brands from all corners of the world and ensuring a diverse mix is on offer that will satisfy the tastes of all our visitors and create a vibrant retail ecosystem.

“The eclectic mix of established and emerging names will take inspiration from the famous Power Station setting to create an unrivalled experience for all those who visit. The latest technologies, designs and innovations will be brought together and married with the history and heritage of this iconic building, to create something truly unique.”

 

Quotes from a selection of the retailers coming to Battersea Power Station:

Brian Duffy, CEO of Watches of Switzerland, said:

“We think the whole project South of the river is an amazing development in all aspects of residential and commercial. We have looked at the Power Station on the landscape for a number of years and never imagined it would become such a retail destination. We are proud to be one of the flagship stores anchored by the country’s number one Luxury watch brand, Rolex”.

 

Melissa Mullen, Vice President General Manager, Jo Malone London, said:

“We are delighted to announce the opening of the new Jo Malone London Boutique within Battersea Power Station in the heart of the capital. This iconic London landmark provides the perfect backdrop for the Jo Malone London brand. Heritage and culture are at the core of the Battersea redevelopment, aligning itself perfectly with the Jo Malone London philosophy. We look forward to welcoming consumers to experience the World of Jo Malone London; discovering the brand, engaging the senses and finding their signature scent through our bespoke services.”

 

Dane Butler, Co-Founder of British eyewear brand Finlay & Co., said:

“Having lived in Battersea for many years I'm very fond of Battersea Power Station. It is such an iconic landmark and so it's great that it's finally being re-developed into a space to be enjoyed by so many, and even more exciting that Finlay will be opening a store inside one of the beautiful industrial turbine halls. Our in-store experience will take inspiration from the landmark’s heritage, whilst ensuring it is a unique and contemporary environment for our customers to discover our own handmade frames, alongside a curated edit of our favourite independent eyewear brands from around the world. We're inspired by great design and engineering so it's an honour to be opening a store in a location with so much history and in a building that many consider to be one of the most iconic in London."

“Eyewear plays a huge part in defining a person’s style identity and bricks-and-mortar continues to play an integral part in people discovering frames that they love – customers want a fun, seamless and engaging shopping experience that we are confident we will create at Battersea Power Station.”

 

Cedric Voix, General Manager Kiehl’s Since 1851 (UK), said:

“At Kiehl’s we are extremely proud to be opening a new boutique in Battersea Power Station London. Kiehl’s aims to deliver the finest apothecary skincare and best in class service to its Patrons and this new boutique will be no exception. Designed to offer a unique retail experience while keeping the heart and soul of this historical building at the core of our store design, very much in keeping with the original Kiehl’s pharmacy which opened in 1851. Our store will also respect the most demanding environmental standards using mostly recyclable, durable or reusable materials and reducing plastic to its minimum.

“Opening at Battersea Power Station is also a way for us to demonstrate one more time our belief in the future of retail as we are opening more stores, especially in high footfall location like train stations. They are the crossroads of millions of travellers looking for the right product, the perfect gift or the best advice.”

 

Stephen and Lisa Burdge, Founders of Archlight Cinema, said:

“Adding to the success of Archlight, our three-screen boutique cinema in Circus West Village, we are pleased to be expanding our cinematic reach into the iconic main Battersea Power Station building. Dolby Atmos sound and state of the art laser projection will ensure that the two screen ‘Cinema at the Power Station’ will deliver the same unparalleled quality of sound and vision currently found at our sister sites, the Olympic Cinema in Barnes and The Cinema at Selfridges housed in the central London department store.”

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